The White Village Analogy

I want you to imagine you live in a beautiful village with your family and friends. The village is relatively peaceful and surrounded by a massive white wall.


For generations, the villagers have lived here hunting deer and pigs. The only two animals that exist within the village walls. They eat the same berries and fruit as they always have and live very safe, predictable lives. Many of the villagers love living this safe life as it gives them security. But the ones who don’t have been told since birth to stay away from the white wall.


The white wall is forbidden to go near and forbidden to climb. Nobody knows why. This has been the rules and passed down each generation.

They say a man who climbed the walls created the rule and refuses to tell anyone what he says on the other side.


One day a boy decided to climb the wall...

He doesn’t understand why the wall is forbidden, and no one can give him a straight answer “it’s just the way it is”.

The boy climbs higher and higher, and as he does, people start yelling at him from the bottom to stop. They tell him how dangerous it is and how he might miss out on his chance to live life in the village.


The boy keeps climbing regardless of what everyone is saying.
He finally reaches the top of the wall.


As he does he stands up and looks around, he cant believe what he sees.
A village ten times larger with hundreds of different animals and plants. No walls are surrounding this village. The boy can’t believe his eyes. Is this what we have been missing out on all these years.

He looks down, this village seems much more unsafe, but there are so many animals and opportunities here. He looks back down at his safe village, there is beauty in safety and knowing what your life will look like for the rest of your life.


If you haven’t picked up on it yet. The village within the walls represents the “traditional pathway” we have been told to follow since birth. Go to school - high-school - uni - work - retire - die. This is within the village thinking. It is pretty safe, yes. Because you have a clear trajectory to follow, but we are missing out on so much by not climbing the wall.

Understating that there are SO many options and pathways outside of university or outside the wall and although it might be riskier, I think everyone needs to climb the wall at least to see what’s on the other side.

Even if you decide to go down a traditional path and go back into the village at least, you are aware of what's on the other side.

Jump off the Cliff & Build Your Plane on the Way Down

Something I hear a lot between a variety of entrepreneur groups I am part of is is “jump of the cliff and build the plane on the way down.”

So what does this mean?

It means start. Whatever it is you want to do, whatever project you would love to do, just start.

Everyone gets caught in this trap.

How many people do you know who have been having some good banter then go “we should start a podcast”. But very few start the podcast.

Everyone has a good business idea, but very few people have a profitable business.

Every second person had the idea for Uber, but there are only two people who actually started it.

Don’t sit around planning for months and months because you are probably never going to launch. As soon as a mild inconvenience shows up in your life, you will use that as a scapegoat to get out of it.

“How is that podcast coming along?”

“Oh my dog passed away last week, so I am putting on hold for the next few months, I have a lot going on.”

In reality, your dog dying shouldn’t really affect the launch of your podcast or whatever project it is you are working on.

You need to just start, stop waiting for the perfect time. Because the perfect time is never going to exist. There is no perfect time to start.

If you have read the stories of any successful entrepreneurs, every single one of them wasn’t ready when they started, but they learnt along the way and built their plane on the way down.

I am not saying don't plan or prepare, but don't get caught in the preparation trap. Don't over plan and try think of every single detail that could go wrong.

In business we call this the MVP (minimum viable product)

It basically means, what is the simplest version of this product we can make, so we can get it out to the world to see if they like it and if there is a market for it (we discuss this in the video above).

Because if you spend years preparing and planning, then you launch the perfect product... but there was no demand or need for it in the first place.

You're out a-lot of money and time.

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Some practical advice for you:


 Set a launch date and launch on that day no matter what. Announce to the world this is your launch date. Tell your friends and family, put it on social media.

This will mean you are now accountable and have to launch. If you don’t have a launch date, you might never end up launching.

I was not ready to launch my podcast when I did back in October 2019; I feel like I was ready a few months ago in about Aug 2020.

But now I am on episode 31 and not episode 6.

This concept can be tough for “perfectionists” to grasp. Because I agree, you should prepare and do your research, but there is a point where you need to launch and stop preparing.

So jump off the cliff and build the plane on the way down, you will make mistakes, you will fail. But that is part of learning.