Jump off the Cliff & Build Your Plane on the Way Down

Something I hear a lot between a variety of entrepreneur groups I am part of is is “jump of the cliff and build the plane on the way down.”

So what does this mean?

It means start. Whatever it is you want to do, whatever project you would love to do, just start.

Everyone gets caught in this trap.

How many people do you know who have been having some good banter then go “we should start a podcast”. But very few start the podcast.

Everyone has a good business idea, but very few people have a profitable business.

Every second person had the idea for Uber, but there are only two people who actually started it.

Don’t sit around planning for months and months because you are probably never going to launch. As soon as a mild inconvenience shows up in your life, you will use that as a scapegoat to get out of it.

“How is that podcast coming along?”

“Oh my dog passed away last week, so I am putting on hold for the next few months, I have a lot going on.”

In reality, your dog dying shouldn’t really affect the launch of your podcast or whatever project it is you are working on.

You need to just start, stop waiting for the perfect time. Because the perfect time is never going to exist. There is no perfect time to start.

If you have read the stories of any successful entrepreneurs, every single one of them wasn’t ready when they started, but they learnt along the way and built their plane on the way down.

I am not saying don't plan or prepare, but don't get caught in the preparation trap. Don't over plan and try think of every single detail that could go wrong.

In business we call this the MVP (minimum viable product)

It basically means, what is the simplest version of this product we can make, so we can get it out to the world to see if they like it and if there is a market for it (we discuss this in the video above).

Because if you spend years preparing and planning, then you launch the perfect product... but there was no demand or need for it in the first place.

You're out a-lot of money and time.


Some practical advice for you:

 Set a launch date and launch on that day no matter what. Announce to the world this is your launch date. Tell your friends and family, put it on social media.

This will mean you are now accountable and have to launch. If you don’t have a launch date, you might never end up launching.

I was not ready to launch my podcast when I did back in October 2019; I feel like I was ready a few months ago in about Aug 2020.

But now I am on episode 31 and not episode 6.

This concept can be tough for “perfectionists” to grasp. Because I agree, you should prepare and do your research, but there is a point where you need to launch and stop preparing.

So jump off the cliff and build the plane on the way down, you will make mistakes, you will fail. But that is part of learning.

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